The Fresón de Palos project began in 1982, following some strict but inspiring business principles based on innovation, the ability to progress and excel, and teamwork. These were essential values for satisfying the needs of both the market and members of the cooperative.
Today, that great project is a reality that has become the biggest producer of strawberries in Europe – a leading company involving over 150 members and the work of more than five thousand people, season after season.
From the most deep-rooted agricultural tradition, with the optimal combination of the most advanced technology and maximum respect for the environment borns Fresón de Palos.
MORE THAN A BRAND
AN EXAMPLE OF QUALITY, INNOVATION AND LEADERSHIP
The Fresón de Palos brand is synonymous with quality, guarantee, innovation and leadership. These values undoubtedly form a solid foundation for the consumers, customers, shareholders and employees of the biggest strawberry producer in Europe.
In a constantly evolving market and social environment, it has become essential for brands to reinforce their values. As a brand that represents a leading company on an international level, these needs are even greater and require responsible actions on the same scale.
Fresón de Palos is conscious of this and continues to work on the development of our brand strategy. This includes increasing brand awareness and visibility among our millions of end consumers, as well as fostering brand loyalty and consolidating our privileged leadership position among our direct customers. On top of this, the company’s ongoing commitment to its immediate surroundings leads it to provide unconditional support to numerous social, cultural and sporting projects.